Establishing Leadership through Strategic Internal Communication - L9

Summary

In this chapter I had learned to do as the following:

- recognize the strategic role of employee communication
- assess internal communication effectiveness
- establish effective internal communication-
use missions and visions to strengthen communication
- design and implement effective change communication

This chapter informs us how leader communicates internally with employee. One of the major responsibilities of an organizational leader is communication with employees. By communicating effectively with employees. We should assess the employee communication effectiveness in order to coach or encourage them for accomplishing the organization’s goal.

Leadership communication must include how best create and deliver these core messages to ensure they are strong and meaningful and not simply feeble slogans good only for adoring coffee cups. You want the vision and mission particular to guide employees efforts toward achieving your company's strategic goals. It also discusses how to develop and use vision and mission statements to lead the organization and provides an approach to effective change communication.