Summery
In this chapter I had learned to do as the following:
- establish a clear communication purpose
- develop communication strategy
- analyze the audience
- organize written and oral communication effectively
This chapter goal is about the leadership communication which emphasized on establishing a clear purpose developing a communication strategy, analyzing an audience, and ensuring we use the most effective organization structure. And those criteria are as follow as traditionally defined in business, strategy and consists of two pieces:
- establish a clear communication purpose
- develop communication strategy
- analyze the audience
- organize written and oral communication effectively
This chapter goal is about the leadership communication which emphasized on establishing a clear purpose developing a communication strategy, analyzing an audience, and ensuring we use the most effective organization structure. And those criteria are as follow as traditionally defined in business, strategy and consists of two pieces:
1. Determining you goals
2. Developing a plan to achieve them.
The same definition applies to communication strategy.
Firstly, I have to determine exactly what the goal or purpose is in communicating with the audience, and then decide how best to accomplish that purpose. Communicating with anyone inside or outside an organization without stopping to develop a strategy and analyze the audience could potentially harm both me and the organization. At a minimum, not developing a strategy could prevent messages from reaching audiences as you intend. A sender can eliminate most of the interferences or barriers to successful communication by taking time to develop a strategy and analyze audience. Whenever I have clarified our purpose, conducted the audience analysis, and created the strategy, we're getting ready to choose the best way containing good organization to present our ideas to the audience by both written and oral.
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