Tuesday, May 06, 2008

Relationships in Negotiation - N9


Summary

In this chapter, we evaluated the status of previous negotiation research which has focused almost exclusively on market exchange relationships. We see that parties shift focus considerably, moving away from a sole focus on price and exchange to also attend to the future of the relationship, including the level of trust between the parties and questions of fairness and to build strong positive reputation. There are three things that contribute to the level of trust one negotiator may have for another: the individual’s chronic disposition toward trust; situation factors; and the history of the relationship between the parties. The third major issue in relationships is the question of what is fair or just. Not only are various form of justice interrelated, but reputation, trust, and justice all interact in shaping expectations of the other’s behavior

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